“Earth exists, ecosystem’s exists on earth.” – SPACEADX
There was a small company once upon a time.The founder took an office, designed website, booked board, table, chair and glass door.The business began with little or no success. The business model, worked in many cities. The hope was high, grass was wet, no advertising plan and they came down like a shot B-52. The horror can be felt in the bones, when the regular rental bill popped up in their inbox via a reminder in Iphone-iCal. The capital was drying up and the company was not able to make the bottom line.The final outcome “Shut down”.
They tried multiple options and finally they gave up & pulled the plug and drove away.
This is the lifecycle of a failed business and in most cases failed business do not make SALES or Create their BRAND.We checked this pattern and thought to make a change in advertising.
The business model was good, the area was good, the market was good, market had cash filled customers.They were shot down by market force dynamics.To keep the ship sailing and water worthy a key regular oil and other key ship operational aspects were neglected.In this post we will look at this force and how we defined the moving parts of Earth Advertising Ecosystem(EAE).Then in this post communicate our Big, Grand Vision of improving advertising ecosystem that gives returns, value, cash and intelligence to business & consumers.
SPACEADX & Valour
SPACEADX brand is a classy, rich, healthy, handsome young man.
We are in the process of building our Brand Story.We invite all people on planet earth to socialise, live, earn and have fun on our budding platform.This journey has many joy rides, new ways of doing old things, having time for oneself, living & giving to planet earth & humanity.
Enemy at the gates, vasily zaytsev is the closest representation how we vision to execute our mission. Enjoy this short clip with fresh coffee or water/juice.
Leonardo once tried to create a large horse made of bronze using a unique casting method. He created a clay replica of the statue and displayed it in the most expansive square of Milan.It was gigantic, the size of a large building.Instead of making separate parts of the horse and assembling together.Why not cast the mould as one seamless piece (using an unusual mix of materials he had constructed) and cast as a whole, this will give a real, stunning, organic, real, natural appearance. Before he could start the casting war broke out and it never got casted.
In a similar sense SPACEADX vision is sketched and shared as Press Release 05172017A, hoping that we will be able to make the vision a reality.
What is SPACEADX
“Advertising search engine for earth & beyond.”
Lets break it down to it’s single parts, word by word.
Search Engine: a program that searches for and identifies items in a database that correspond to keywords or characters specified by the user, used especially for finding particular sites on the World Wide Web. – www.google.com
earth & beyond: Earth is the only planet whose English name does not derive from Greek/Roman mythology. Earth has space & outside earth “space” exists.
Advertising: the activity or profession of producing advertisements for commercial products or services.
advertisements collectively.“despite being instructed to take the signs down, he says he has no intention of removing the advertising”
SPACEADX platform is one stop solution for business for their advertising campaign management solutions, unified advertising logistics & product/service research consulting services.The earth advertising ecosystem (EAE) is getting equipped to address the needs of business and brand lovers/ad consumers.SPACEADX SxDN (Space Display Network) is crafted to give transparency, value for money, pin point accurate data, relevant analytics and research capabilities.
SxDN (Space Display Network) has unique benefits from old way’s of executing advertising campaigns. Our network is referred as SPACEADX SPACE DISPLAY NETWORK abbreviated as SxDN. Will explore more on it, and illustrate in the upcoming blog post and press release’s.
Four Pillars of advertising ecosystem
After a keen market study of adverting SPACEADX mapped the pillars. In this post let’s just define the four pillars.
- SPACE – In advertising “space” is constant. From the first ad in history to todays blog post, tv ads or any kind of modern ads there is some kind of “space”. With space comes “spacehost” the person or team/group of people owning or managing the “space”.
- Business – The business are of four kinds based on the size & span. One person business, small business, medium business & large business.
- Brand Lover / Ad consumer – People or public are the brand lovers
- Agency – The associated and creative service providers will fall under agency.
We will explain more about these four pillars & also share more details on SxDN (Space Display Network). Do follow to know more.
Few words “Launch day” “D-day” “Beach-head” sound’s catchy from Hollywood war movies notably from Saving Private Ryan directed by Steven Spielberg.Most of us have seen these movies and we can learn and co-relate few things from the Startup world.
Note: Yeah, this is clear that there is no bloodshed when we launch a new startup like the D-day portrayed in Saving Private Ryan.However few key scenerios are similar.
Timing is everything
The product/service launch day for a startup is fluid.How much ever team pushes hard there will be situation in which the GO LIVE days will move ahead.The reasons could be many, few highlights below.
- Technology team: The main guy, the tech architect, the module lead, the code jammer will be unavailable and whole work is halted.The team is not component enough to solve the problem.
- Capital: Cash crunch glooms in as the launch dates comes closer.By this time the Startup would have consumed majority of the seed capital.In most cases the seed capital will be bootstrapped or borrowed from family/friends or in some rare cases would have got angel investor backing it up.
- Registration: There are few challenges in this space, we should say it’s not few there are many challenges in this space.If the vision of the founders is to create a global company with operations and offices in major cities then there will be multiple rounds of meeting with legal firms globally and even local legal firms.The recommendation in this area is to stick local may be not register in a foreign city/location considering tax benefit and other perks.The point is SIMPLE if tax is the only consideration then it may not be a major thing to break the head.Tax is collected by a government only if the business is operated in that region.Hence if you are operating in London let’s say then British government is entitled to collect tax from you.If you are registered in London and do business in USA, then your company is legible to pay taxes in both places.There may be few loop holes existing and there are and will be organization/business/people to take advantage of these rules and keep a good amount of percentage of the revenues to themselves after deducting OPEX cost & various taxes.
- Prepaid customers: Getting a prepaid customer is rare, however the founder should expand his network to gain a few.This supports the idea and validates the business problem the startup is trying to solve. Understand the fact that if you as founder will present the idea in-front of people, people most cases will appreciate it and will support you.Now turn the table and ask cool, will you write a cheque for the product/service.Will you buy the service and they will say yes, why not.But they will not buy it right away.So find a person/business who is willing to buy your service early on.
- Brand & Logo: The logo needs a revamp, the vision is shifted may be a founder at ideation stage pulls the plug out and now you as the person taking the brand ahead needs to change the whole theme of the brand, a new logo a new color codes. To solve this connect within your network and gain few hands to make your logo. We did it by posting a request in our MBA alumni network and fetching a good strong designer to take up the work.
- Content is King & your king does not even own a horse: The king is weak, no proper direction, what to write, what to share all these things will prop your mind.Keep calm just share your thoughts in plain english and let the world react, if they care they will say something else it will drown in the deep sea of content competition and may get few hits unknowing by some person sitting in some remote corner of the world and when he/she looks at the page will JUST Cancel it. Do not loose hope, try to create something worthwhile for a particular set of user groups.Don’t try to satisfy the whole world even GOD has given up and the results are evident on earth.We see unequal growth and development and the gap between the have and have not is widening at an astonishing rate.Anyways coming back from spirituality to reality of daily life and associated chaos.
- Right Network: Getting to the right party and hanging out with right set of people will either take you forward or take you backward, just leave it to LUCK. But don’t stop trying and starting an OPEN Conversation.
- Team Discipline: This one is big one in the list, if this is not in place even world’s best tech team will not be able to build a great solution.
- Culture: The founder and Ceo are the culture of the startup. The way they work, they think sets the culture in the Organization.
- Luck: It is one of the most important part of the plan, being lucky is nice, however all can’t say that.
Coincidences are there if only we OBSERVE, the featured image has six people and to our surprise SPACEADX Bangalore, team has exactly six people. Anyways, we are still doing last week fixes, testing the Advertising Platform in private beta.
What’s in SPACEADX Platform v1.0
SPACEADX, for Business (Partial list, high level only)
- Free Business account
- Book advertising campaign
- GPS, Map based advertising campaign
- Creative advertising campaign
- Traditional vs. new innovative advertising campaign
- Advertising starting from budgets of INR 10,000 to INR Cr. budget
SPACEADX, for Spacehost (Partial list, high level only)
What is Spacehost in SPACEADX platform: A person/group/company who owns/posses approved ad space that could be used in designing/crafting any advertising campaign.
- List your space
- Rent out the approved ad space
- Track the booking
- Earn extra monthly income
SPACEDX for Business launch date: It will be live in few weeks.